CHECK OUT MORE ABOUT SOCIAL MEDIA MARKETING AND MANAGEMENT SERVICES!
SOCIAL MEDIA MARKETING:
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (currently) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, WhatsApp and Snapchat.
There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above.
Social media marketing is completely based on 5 pillars:
- PLANNING & PUBLISHING.
- LISTENING & ENGAGEMENT.
- ANALYTICS AND REPORTS.
SOCIAL MEDIA MANAGEMENT:
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.
Social media management offers several benefits, including:
- Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even advertising offers a profitable channel for reaching your audience and building an online following.
- Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.
- Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.
- Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.
- Brand recognition.
- Audience insight.
- Audience engagement.
- Online community.
- Customer service.
- Website traffic.