Well, as they say the world is in our hand and the information is easily available at our fingertips and there is no second thought about that. The world of internet has made everything so easily accessible which transforms the way we connect with people, share information and live a quality life. A huge amount of people spend most of their time on the internet, which would be for various reasons like buying a product, using a service, reading a blog, etc.

Having a website is essential and crucial for all business. It starts from marketing, acquiring sales, building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. 

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

Ease of access:

Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business. It would make it easy for potential customers to easily find your company when they search for your company on a search engine like Google, Yahoo or Bing. With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market

A website provides accessibility to your target audience around the clock, which in turn makes it as convenient as possible for leads to convert to customers.


Marketing plays a crucial role in the expansion of any business. The importance of a website for marketing extends to every aspect of your digital marketing strategy. Being the backbone of your presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website.

Having a website makes it pretty easy to spread a word about your business when people are searching for them. You can set up a target audience of your choice and use demographics like age, gender, location, and more for the same. You can go as broad as you want or as niche as you wish.

It also helps gain online exposure for your business which plays an important role in growth of any business and would in help in acquiring potential customers.


Sales are vital to every business. It’s the only way that you can keep your company up and running. Improving sales is the best way to improve heath and success of your business. The importance of a website for sales cannot be overstated.

By making your business easily available around the clock through your website,  you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Having said that, a website not only helps your increase your sales opportunity but also increases your availability to makes sales.

The accessibility of your business grows exponentially with a website, as it can be accessed from any corner of the world which helps businesses break geographical barriers and remarkably increases sales.

Building creditability:

The importance of website for building credibility is vital and should be considered. It allows the consumers to see what your brand is all about.  By showcasing your products and services, you can reach out to your consumers and inform them about your company and it’s missions. By helping know your business, you are working to establish a trust, which indeed is the first step in building a long-lasting customer relationship.

With an excellent website, with great features and navigation, you would attract more customers as they would be more inclined to trust the business and avail of services. Websites are an essential tool for businesses to establish their credibility and build trust with their customers.

A website will give you instant brand credibility, which will lead to more sales and customers and eventually boost growth and pave way to success.

Types Of Websites

Static Website:

Static website is a very simple website and is written in languages such as HTML, JavaScript, CSS, etc. A Static Website sometimes called a flat or stationary page is displayed in a web browser exactly as it is stored. It contains web pages stored on a web server. It does not change, it stays the same, or “static” for every viewer of the site.

A static website would display the exact same information each time anyone visits the site. Having said that the websites do not have to be simple plain text. They can have feature detailed, design, images and even videos, however as mentioned above every visitor will be greeted by the same multimedia, design every time he visits the website, until changes have been made manually.

A static website does not require web programming or database design. It is simple to create and are perfect for small scale site. It is quick and easy to develop and cheap to host.

An organization site, institute sites are examples of STATIC Website.

Dynamic Website:

A Dynamic Website (also referred to as a database-driven site) are written in languages such as CGI, AJAX, ASP, ASP.NET, etc. In a dynamic website, the content in the pages displayed would be different for different visitors. A dynamic website would contact content that changes which would depend on factors such as viewer of the website, time, time zone, native language of the country.

The content in dynamic websites are stored in a database. When the information is updated or changed, the change is reflected on the website. When a dynamic site is accessed, pages are generated on-the-fly (or in real-time) to the user based on this data from the visitor different content can be generated at different times of the day, or based on cookies or other variables mentioned above.

Dynamic websites has less hassle to update, more functionality, changing content draws visitors back to the site. Also helps in search engines.

Dynamic website can be used for e-commerce purposes such as storing and updating products, and handling orders, weather information, etc.